Picture your kitchen window.
Picture there’s a housefly on the glass.  He wants to get out.

Freedom is just millimeters away.

He pushes against the glass.

His strategy is clear:  if I can just fly hard enough, I can get what I want.

He’s staking his life on it.

But, a few yards away — behind him — the front door is open.

Escape would be ridiculously easy.  In less than 5 seconds — and with 1% of the effort — he could have what he wants.

But he doesn’t change his strategy.  Instead, he pushes harder against the glass.  Just a little more and he’s certain he’ll succeed.

He’s wrong.  He’ll be dead in a few hours.

Every year, thousands of businesses die the same way.

All because the business-owner/CEO staked the life of the business on the “work harder” strategy.

At the time of this writing, “hustle” is a big buzzword.

Hustle more.
Get up earlier.
Work longer.
Outwork the other guy.
If you’re focused on anything other than work, you’re a loser

That’s a popular mentality among some of the hot social-media celebrities.  Some of these guys even have film crews whose only job is to follow them around and document their 20-hour days.  (I’ve watched a bunch of them.  I can’t help but notice a distinct absence of family, children, meaningful relationships and recreation.  But, that’s a topic for another day.)

“Work” is not a four-letter word.
There’s nothing at all wrong with working hard.  Or putting in long hours.  We do it, too.

Here’s my perspective:

The people who say that success is all about working hard are just as wrong as the people who say that you never have to do any work at all.

Think about it.

Do you really believe that the person making $250,000 per year is working harder than the person who makes $25,000?  No.  In many cases, they’re working less.
Where would you be if you started working 10X harder than you’re working now?  Dead?  Divorced?

If you’re not getting the results you want in your business, don’t assume that doing more of it is going to be your salvation.

It’s quite possible that the easiest path to where you want to go might involve doing something you haven’t even considered.

That’s why self-education is so important.
That’s why it’s important to study your profession.
That’s why it’s important to identity who’s crushing it in your profession and see what strategies they’re using.

If you’ll do that, I guarantee you’ll discover something that you aren’t doing which will give you far better results than just doing more of what you’re already doing.

Think about it.

The front door is open.

Homework:
1.  What are some methods that your competitors are using that you haven’t tried yet?
2.  How much time do you spend studying “what’s working now”?
3.  Are you willing to be wrong about what you think you know about your business?

Give us your thoughts below!